Keyword Selection
Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless.
Keyword selection can vary greatly based on the type of Web site the client requires. Static sites (sites that are simple HTML pages and are not database driven) by definition are limited to a defined number of keywords, whereas, dynamic sites (sites that are database driven) can be optimized for an unlimited number of keywords. If your static site is predetermined to contain 5 pages, then the number of keywords is limited to those five pages.
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Keyword Saturation
Keyword saturation is the percentage of target terms in relation to the rest the content of a page. Saturation levels do play a crucial role in the ranking of your pages.
Keyword saturation is used to ensure that your content is filled with important keywords, and that search engines will not suspect you of "cheating." A common, but useless, SEO tactic is filling your content with an abundance of keywords, to the point that it overwhelms the content. Keyword saturation helps search engine robots determine that you have great content, and that you're not just trying to trick the system.
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Copywriting
Online copywriting is about connecting with your audience and expressing your message clearly. Effective SEO copywriting is an art and a science. It must appeal to a human reader, as well as electronic search engines. SEO copywriting is heavily laden with keywords that are picked up by the search engines. The job of a good SEO copywriter is to make sure that the keywords are in the correct places, with the correct formatting, and in the correct ratio to the rest of your site’s content.
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Link Popularity
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
Search engines such as Google use a special link analysis system to help in ranking web pages.
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Website Compliance
Website compliance is more than just creating a space that is accessible to Internet users. There are ever changing ways that the Internet is being browsed including different browsers and portable devices. Major Search Engine Robots will test the compliance of your website against coding and web standards to ensure the sites accessibility.
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Website Structure
The structure of your website will affect the way Search Engines rank your pages and index your pages within their search results. An important aspect in SEO is to enable all the amount of pages and content that can be indexed into the search engines. Ensuring the website uses a hierarchical structure with keywords for folder names, sub domain names and page names.
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Sitemap Generation
Sitemaps allow for the indexing of your pages to be implemented quickly and efficiently. They provide search engines with information about the structure of your website, the dates that pages are updated or modified and the overall importance of each individual page compared to the website as a whole.
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Social Networks
A high percentage of traffic can be generated from social sites such as MySpace, Facebook, YouTube, Bebo and Stumble Upon. Social Optimisation involves placing your websites content or links to your website across a network of popular social sites via a method known as social book marking.
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Traffic Analysis
In order to monitor, analyise and report on our performance throughout the SEO process and beyond, our SEO team will implement traffic analysis software across your website. This software enables us to track visitor patterns, popular pages and keyword referrals from search engines to maximize the active market for your website.
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